They have many products that go up to a 5XL (UK 26/US 22/EU 54), which is far beyond what high-street equivalents like H&M, Zara and New Look offer. Shein is also a rare brand (not just fast fashion, but all fashion) in catering to plus-size consumers. Exploitation and sweatshops are at the core of fast fashion: It’s time to dismantle the systemĭespite multiple designers like Prado highlighting Shein’s intellectual property theft - along with a plethora of articles and videos decrying the brand’s poor quality - the company is going from strength to strength.Īt the centre of their marketing strategy are #SHEINHAUL videos, where influencers and social media users share footage of the swathes of items they’ve bought from or been gifted by Shein.Experts call for 'total abandonment' of fast-fashion to prevent environmental disaster.Shein now represents almost a third (28 per cent) of the fast-fashion market in the US alone, and the company is rumoured to be heading towards an IPO - aka listing the company on the stock market.īut as Shein takes social media by storm, with influencers all over the world sharing their ‘#SHEINHAUL’ videos, activists and experts have been left despairing. Shein has been tagged more than three times as often as McDonald’s or Starbucks - it has tapped into the Gen-Z market better than any other brand. It is the most-mentioned brand on TikTok, far surpassing Netflix which came in second. In July 2021, the app became the most downloaded with over 17.5 million downloads across the Google Play and Apple stores. Since then the Chinese company has expanded rapidly, becoming the largest online-only retailer in the world last year. Shein (pronounced she-in, not shine, as it began as SheInside) launched in 2008, originally as a wedding dress retailer. storage space with an expansion of its Indiana facility and a new warehouse in Cherry Valley, California, expected to open within months.While shocking, the hidden camera findings will come as no surprise to those familiar with the company’s human rights and environmental record. Shein has said it plans to increase its U.S.

Prior to 2020, Shein imported no clothing by ocean freight, according to the ImportGenius data. Shipping goods by air directly from China is a strategy that helps the e-tailer avoid unsold inventory piling up in warehouses, according to Juozas Kaziukenas, founder of e-commerce analytics firm Marketplace Pulse. Shein declined to comment on the estimate. House of Representatives committee estimated that Shein and China-founded e-tailer Temu, owned by PDD Holdings (PDD.O), bring in nearly 600,000 packages a day under the exemption. under the 'de minimis' trade provision that exempts them from tariffs.Ī June report by a U.S. Shein still sends the majority of its merchandise by air in individually addressed packages - most of which enter the U.S. Importing high-demand products in bulk helps Shein save money, a person familiar with Shein's strategy said, as ocean shipping is significantly less costly than air freight. The ImportGenius data did not provide detailed descriptions for Shein products imported in bulk on container ships. In 2022, Shein opened a warehouse in Whitestown, Indiana, where it generally stores that inventory to then be shipped to shoppers within four to seven business days. Virtually all came from China, where Shein relies on a network of suppliers to produce its expansive assortment of low-priced merchandise. Shein lacks any physical stores in the U.S.Īccording to the import data seen by Reuters, Shein's ocean shipments of apparel have increased more than 2,000 times over the last two years, soaring from 312,385 pounds imported in bulk on container ships in 2021 to over 6.8 million so far this year. The move also marks a strategy shift for Shein, which has traditionally flown goods directly from China to shoppers. The import data seen by Reuters shows Shein's efforts to narrow the speed gap with retailers such as Amazon, which has made a push to offer next-day or two-day shipping to shoppers who pay $139 per year for its Prime membership service. in a bid to compete with established retailers on delivery times as it eyes an initial public offering. Personal Loans for 670 Credit Score or LowerĪnalysts told Reuters that Shein would likely continue to expand its bulk shipments to the U.S. Personal Loans for 580 Credit Score or Lower

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